Señorita El Salvador de New Jersey prides itself in diffusing Salvadoran culture and promoting a high sense of self-esteem among Salvadoran/Salvadoran-American girls and young women. Each contestant not only represents her departamento through her beauty, but also with intelligence and grace.

Aside from modeling, part of the training that each contestant receives includes a speech and history of El Salvador component, since she will be judged on a speech that details the history of her departamento. We believe that in addition to having the opportunity to practice Spanish and learn history, public speaking is a very useful skill for a young person to develop. Contestants also receive a movement and dance class to stay fit for the pageant and be able to present a choreography the day of the pageant.